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Natalie Wilkins

Creator Of Excellent Opportunities
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Community Service
Park View Mission
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GLTC Management
Natalie, Assistant General Manager and Josh, General Manager
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CTB member Bert Dodson, Jr. tour of the
O&M Facility with Natalie and Josh
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Ribbon Cutting
Lynchburg Transfer Station Grand Opening
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Community Service – VA 10 Miler
Andre Agassi, Natalie, Christian, and Steffi Graff
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Community Award
APTA’s Outstanding Public Transportation Award
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2018 - VA State Bus and Maintenance Roadeo
  • Handling the hotel and banquet reservations for the state roadeo participants
  • Coordinating breakfast and lunch for the event
  • Ordering promotional materials
  • Maintaining the state's budget for the event
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    2016 - 611 Train Day In Lynchburg, Virginia
    Event Planning
    Photo By Luann Hunt
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    The Hopper Bus
    Event Planning-Unveiling
    Photos By Luann Hunt
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    Summer Bus Pass Program
    Branding
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    Strategic Planning/Project Management
  • Grand Opening of the new GLTC Facility
  • Invitations to government officials, secured local media.
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    Community Service
    Travel Training
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    Branding
    Bus Map and Schedule Guides
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    Community Service
    The Haunted Trolley, GLTC Halloween
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    Branding
    My Bus Tracker Flyer
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    Natalie Wilkins

    RESUME

    My experience includes ten years+ in the transportation industry with over thirty years in the broadcast television business including positions in sales, research, and new business development, customer service, public relations, and community outreach. My accomplishments include Project Manager for the grand opening/ribbon cutting ceremony for our new $8 million transfer station held on June 16, 2014, the grand opening/ribbon cutting ceremony for the new $25 million Operations and Maintenance Facility in 2017, and the kickoff of the Downtown Circulator (The Hopper) with Governor Terry McAuliffe, Secretary of Transportation Aubrey Lane, Commonwealth Transportation’s Shannon Valentine, and Mayor Joan Foster of the City of Lynchburg.

    Expertise

    Marketing/Public Relations/Promotions
    Strategic Planning
    Project Management/Event Planning
    Creating partnerships
    Networking and communication skills
    Customer Service Experience
    Social Media

    Employment

    January 2022-Present
    Greater Lynchburg Transit Company
    Assistant General Manager
  • Responsible for planning, directing, and coordinating the operational activities for the company.
  • Ensures maximum quality of, and timely delivery of service to public transit customers.
  • Develops and maintains policies, procedures, and safety manuals in coordination with the General Manager.
  • Serves as the Civil Rights Officer.
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    January 2008-January 2022
    Greater Lynchburg Transit Company
    Marketing
  • Planned, organized, and executed all marketing initiatives
  • Public Relations and Community Outreach
  • Primary Administrator for Social Media & Website
  • Overseen all phases of Customer Service
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    January 2006-January 2008
    WSET-TV
    New Business Development
  • Developed new business for non-traditional clients
  • Prepared presentations for prospective clients
  • Proficient in local market research
  • Analyzed demographic and psychographic data
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    February 1976-January 2006
    Albritton Communications
    Traffic, Programming, and Local Market Research

    Education

    2009
    Master of Business Administration (MBA)
    University of Phoenix
    1993
    Dale Carnegie Graduate

    Accomplishments:

    Increased GLTC’s image through various marketing programs including Dump The Pump, Try Transit Week, Get Downtown, Summer Youth Pass and other targeted campaigns.
    Successful coordination of a local government 30-minute television show with current GLTC topics
    APTA- 2009 Outstanding Public Transportation Award
    2009 Graduate of Lynchburg Chamber’s Leadership Lynchburg’s 37 Program
    International Transit Studies Program- Foreign Study Mission- South America -Fall 2009
    Leadership Lynchburg Graduate – May 2009 (Lynchburg Regional Business formerly Lynchburg Chamber)
    Citizen’s Academy ( May 2010) City of Lynchburg)
    Court Street Baptist Church- Women’s Day Award, April 2018

    Personal Profile

    Board of Directors- Comm Transp. of VA. (CTAV)
    President- City of Lynchburg Toastmasters
    League of Women Voters-Lynchburg, Publicity Director
    Recognitions Chair-Women's Transportation Seminar (WTS) Central Virginia Chapter

    Contact

    Email

    nataligenewilkins@gmail.com

    Phone

    434-426-6447

    Some amazing companies I've had the pleasure to work with.

    • There will be very few times during your career in which you have a co-worker of par excellence. I have that fortune working with Natalie Wilkins. Ms. Wilkins is the Marketing director for Greater Lynchburg transit for the past several years. Over the past five (5) years, I have seen her skills, imagination, and leadership morph our operation from a point of contention within the community into a viable partnership and extension of the community. Her marketing Ideas i.e. “ Go Green – Ride Blue”, “Summer Youth Program” and community advertising have lead the Way for Greater Lynchburg Transit to become a viable option to the community Lynchburg.

      The way she facilitate ideas with leadership, all-embracing idea exchange and “out of the box” intuitive thinking has made her the person to know in Lynchburg Virginia. She has developed several community workshops that cover a range of services and needs throughout Lynchburg. And in doing this has lead Lynchburg community and some leaders to covet working with Natalie and GLTC.

      On a personal note, her success has to be somewhat contributed to her great personality and drive to make thing better. To work with someone that believes in doing the right thing right and for the right reason is just a mirror to her personality and work ethics. It has been and continues to be a breath of fresh air, to have a co- worker that has such a great personality, leadership skills and all around professional can do attitude. Nothing but success is in the future of any program, workshop or operational issue she may be involved in. Great Job
      Author
      Gary Paris, Director of Maintenance
      Greater Lynchburg Transit Company
    • I met Natalie when she was a sales representative for WSET. She entered a market that in some ways needed someone with her personality, but also one that has not always been receptive to outside help. We talked about the importance of “relationship” building to develop a market that would be loyal to her and it would have to be done with a commitment from her superiors, as well as a personal one for her. There would be many detours and roadblocks, but with perseverance and good customer relations she could succeed. And she did!!!! Like no other before her or since to my knowledge.Her professional demeanor, as well as her personal skills and more importantly her ability to develop and sustain relationships opened up a market here that had not been obtained. Natalie was a part of this market for over two years and it was my privilege to have worked with her to help build and sustain “relationships” and a “market” that I feel she helped her customers open up doors and venues that had not and again, have not since she left.Natalie’s’ work ethic, ideas and sense of seeing them accomplished puts her head and shoulders above her peers.Her presence has been missed in this market as well as what she brought to all of us that know her.
      Author
      Sammy Moore, Executive Director
      Chamber of Commerce serving Lexington, Buena Vista and Rockbridge County
    • Six years ago, I was the Program Director of the Free Foundation, a new non-profit organization that was serving from its inception only about 25-50 consumers. Upon meeting Natalie who was in sales at the local TV station WSET suggested a meeting to educate me on the importance of how marketing was crucial to growing our business. As a result of that meeting, we established a plan to promote our services to the community. The meeting was instrumental in creating and producing not only our first local commercial, but allowed the Free Foundation to appear on several of the station’s popular community news shows. As a result of Natalie’s efforts and marketing expertise we were able to grow our services from 50 consumers to well over 275 within the first year of operation. Down through the years since our initial meeting and as President of the 100 member branch of the Campbell County of the NAACP, I have on numerous occasions sought Natalie's expertise on marketing issues as it relates to growing our branch. I have found Natalie's service and expertise an invaluable resource for me and my organizations.
      Author
      Reginald L. Herndon, Chapter President
      Campbell County NAACP

    Get In Touch

    Looking Forward To Answering Your Email

    E: nataligenewilkins@gmail.com
    P: 434-426-6447